Author: Hesam Hosseini

Articles by Hesam Hosseini

Pain Point definition: What Actually Qualifies as a Pain Point
The phrase pain point has become an empty marketing buzzword. In this article we talk about what actually is a pain point and how you can qualify a complaint as a real problem worth solving.
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How to Measure the Loudness of a User Problem
What would you do if a user posts a massive rant about your product? Do you drop everything to fix it, or ignore it? Learn how to measure the real loudness of a problem before reacting.
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The Complaint Economy: Turning Online Friction Into Business Strategy
Complaints are one of the most valuable data you have. Learn how to skip endless scrolling and turn messy Reddit friction into the structured product roadmap inside of NicheEngine.
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